02 Feb Meet A Tenant: Perfect Link’s Journey of Franchise Innovation and Growth
Exploring the vibrant landscape of London’s franchise industry, we sat down with Neda Nayyeri, the Managing Director of Perfect Link. Neda unveils how Perfect Link is carving out a niche in the food franchising world with innovative strategies and unique concepts.
Could You Give Us An Overview Of Perfect Link And Your Journey So Far?
I joined Perfect Link about a year ago, a few months after it started, as Managing Director. Our focus has been on developing two unique brands that we plan to expand across London and Europe. We’ve also got the territory rights for a renowned Dubai-based brand, making us a key player in the London market. Our goal is to connect promising high turnover franchise opportunities with the right individuals.
What Kind Of Franchise Opportunities Is Perfect Link Known For?
Our spotlight is on the food industry, where we’re creating unique concepts. We’ve developed an exclusive ice cream brand that’s a first in London. It’s still early days, but the response has been incredible so far. We already have people expressing interest in owning one of our franchises. I’ve been involved in the food industry myself for about eight years, and my business partner brings in about 40 years of business experience, including owning food kiosks in Dubai.
What Sets Perfect Link Apart In The Franchise Field?
We believe in making each franchise an immersive and entertaining experience. Our concepts go beyond being just food outlets; they’re unique attractions. The equipment we use, the way we present our products – everything is tailored to create a unique, entertaining experience for our customers. We’re constantly innovating and brainstorming new ideas and we regularly have people coming to our office, eager to discuss potential ventures and investment opportunities.
Has The Brentano Suite Played A Part In Your Recent Growth?
Absolutely! The impact has been immense. We moved into the Brentano Suite just a few months ago and it quickly felt like home to us. Finding a stable location to work in the past was a constant challenge, but since moving here we’ve experienced a dramatic shift.
The flexibility at the Brentano Suite is something that a lot of serviced offices don’t give you. A week ago, we signed with management to take over another office room next door. Sandra at reception has been incredibly helpful in finding solutions if we ever need anything. The kind of support and adaptability is invaluable for us, especially when we are hosting important meetings with multiple guests.
Does Your Team Live Locally To The Office?
Yes we do. Most of our team, including the directors, live close by, so being in Finchley is really convenient. At lunchtime, I might often pop home to check on my dog and come back. After moving around a lot in the past to different office spaces, we’ve finally found the perfect spot.
What’s On The Horizon For Perfect Link?
We’re excited about expanding our team and showcasing our brands at major business expos in Guangzhou, China, and London’s Excel Center. Establishing our food store locations in London is our primary goal, and we’re also keen on attracting more investors to work on growing our innovative ideas.
To find out more about Perfect Link, head to their website here.
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